A New Year. Setting Goals? Before Going for Stretch Goals, Read This...

Happy New Year

I hope you had an amazing holiday season.

As the new year begins, are you thinking of setting goals? Feeling the urge to add a stretch goal or two?

Before you commit, have a look at the article below. The research is based on corporate goals. But based on the logic, there’s a good chance it holds true for individuals and teams.

And this research can back you up if you have a boss pushing you and your team in the wrong direction.  It’s tough to argue with data.

Only a small percentage of companies that adopt ambitious stretch goals succeed in meeting them.
— The Stretch Goal Paradox

Their findings are stunning. And explain so much.

Turns out the wrong companies try strech goals …..and fail.  And the companies that should have a go…. they don’t even try. 

You can read more here: The Stretch Goal Paradox  

For those of you who'd rather watch than read, here’s a video.  (12 minutes)

Stretch goals are exciting.  But knowing when to try and why - that’s the trick to succeeding where most fail.